Another way to create transitions is to repeat a word or a phrase from the preceding paragraph.
When a paragraph or section contains several different points, numbering them (first, second, etc.) makes them clearer. Headers, lists, and bullets also help organize your thoughts for the reader.
Finally, make your reader’s job easier by following the principle of parallel construction. Parallel construction means beginning each item in a list with the same part of speech (the art of advertising, the science of accounting, and the mystery of marketing – each item begins with a noun).
This helps alert readers to the similarities or connections between things. If you introduce words or phrases with a preposition, include the preposition either only with the first item or with each of the items.
+ Parallel: This book is for investors, managers, salespeople, and executives.It also helps to put related words together:
+ Parallel: This book is for investors, for managers, for salespeople, and for executives.
+ Not parallel: This book is for investors, managers, salespeople, and for executives.
+ Confusing: Investors in the 1930s hurt by the crash acted cautiously. Better:This kind of positioning makes sentences easier to understand.
+ Investors hurt by the crash in the 1930s acted cautiously.
Use strong endings.
Use firm endings; don’t go on and on and weaken your point. Use direct, strong statements. End by restating your major points or the benefits of following your recommendations.
Let it sit for a while.
If possible, let your writing sit overnight. At least, an hour or two away from the document will allow you to approach it with a fresh eye and to edit more effectively.
Separate editing from writing. With writing, it’s best to get your thoughts out rather than agonize over every detail.
Don’t rely on a grammar- or spell-checker.
Edit and review your documents yourself, and don’t rely on a grammar- or spell-checker. In particular, a spell-checker won’t recognize a legitimate word used incorrectly (to vs. too, for example).
Proofread, proofread, proofread.
You can’t proofread something too many times.
When in doubt, just start writing.
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